has managed to define itself from the perspective of customers such that they communicate from the inside out to make it easy for consumers to understand their message. It is a combination of self devotion, uniqueness, and motivation that brings success into the equation.

Martin Luther Jr was a skilled orator who could influence people through his speech.ConclusionCreating a business is not a guarantee of success.

Influence is evident in what Simon terms as the use of powerful communicative language. This means leadership skills values innovation as compared to idea adoption. Ability to inspire is evident in the law of diffusion in which it is only through inspiration that people accept an idea. The most important thing is doing business with individuals who have a deep belief in our mission and goals something we believe in.Leadership skills evident in this talk are ability to inspire and innovate and influence people. It means leaders and such great companies know why, how and what it takes to inspire in situations that others cannot.My company understands that in business it is very difficult doing business with everybody who needs what we offer. This is why big companies like Apple even with its excellent products attracts people because it knows that customers do not buy what it does but buys why it does it. It entails communicating from the inside out. This means they know the product but lack the motivation from the inside.As already seen in the theme, the talk brings out the concept of effective leadership. However, incompetent leaders begin with the outside. That’s where they derive their motivation from, understand the process and deliver results. The golden circle proves that great leaders communicate from inside out because they know why they do it. The theme is evident in the golden circle concept in which it s attributed that even though most people know what they do, very few understand why they do it. This involves the use of the Golden circle concept which asks the question “why?” through the talk, Sinek clearly explains why a group of people can manage to attain their goals whiles other fail.Separation of great companies and great leaders from the rest forms the main them in this talk. How Great Leaders Inspire Action Introduction Sinek Simon illustrates a simple yet powerful model in which leaders draw inspiration.

How great leaders inspire action